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What ITV earned from gaming when Love Island production was cancelled

Savvy broadcasters are in the early days of exploring gamification and second-screen experiences. When ITV cancelled the latest series of Love Island, extra resource went into our mobile game as the brand’s lead channel of continuity, engagement and revenue (it has delivered £25m in two years). The Drum caught up with our CEO Wil Stephens, to find out where video game adaptations sit in the modern entertainment mix.

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